Get more Profits from Old Customers this Q4 + 6 Campaign ideas

And in this video I'm going to show you the power of email marketing campaigns How to get more profits from old customers.

So if we're going to take a look at the data.

So this is why email marketing campaign still matters.

91% of the consumers check check the email daily.

email marketing campaigns have an average ROI of $36 for every dollar spent.

Campaigns allow direct owned communication.

Email marketing campaigns are also very powerful in dropshipping where trust is fragile.

But just make sure that the volume is high and also keep an eye out on your statistics.

so right now I'm going to show you why it's a sleeping asset.

Most dropshippers only focus on the front end.

They focus on ads, Google Ads, Facebook ads, etc.

But they forget the power of email marketing.

So if we're going to take a look at the first point, you're not paying for extra reach.

It's free traffic to people that already trust you.

They already made an order and there are actually people that are still liking your products and therefore they are very easy to retarget them again and let them convert for almost free.

It's a very easy way to stay top of mind.

Because campaigns keep you relevant.

Then the third one, you build a direct line with your customers.

There's no algorithm between, no guessing work and you're also fully independent.

So with Facebook or Google you always have an algorithm behind it.

And with email marketing there's actually no algorithm behind it.

The only thing that you have to keep in mind is your sending reputation.

But also that is quite easy to manage.

And then the fourth and last one, it's very easy, repeated revenue one time, buyers become repeated buyers and therefore your profit will actually be increased.

So here you can see a quick example the power of email marketing campaigns.

You can see 75,000 Australian dollars has been generated for this client in just 14 days and this result is all without any additional ad spend.

it's just customers that come back and want to shop again.

So you actually already have the list, so now it's time to wake it up.

So how are we going to do that and what should we send?

In the end it's very important with dropshipping.

Keep it simple, keep it smart.

Here to the left side you can see some campaign ideas, you can send some flash sales, product drops, social proof, highlights, collection highlights, product combinations, some founder stories, some brand values, etc.

So in the end it's all very important to stay as relevant as possible.

so here at the right side you can see a warm up checklist before you hit send.

It's actually very important to warm up your domain, otherwise you will eventually land in the spam inbox.

So what should you do?

Exclude cold segments.

Anyone who hasn't opened the last five emails that they've received, Also make sure that you remove all of the bouncing profiles out of your email marketing list because the people that have bounced you actually don't want to send email marketing campaigns to because that will do harm to your sending domain.

So if you want to start with email marketing, make sure to send to your engaged segments.

So you can start by sending sending people who opened or clicked in the last 30 days and you can ramp it up to like 30, 60, 90, 180, etc.

And then eventually can send to your whole list.

But make sure to clean your list on a regular basis.

So then the final tip, make sure to use a warm email domain.

If you're starting fresh, it prevents you from ending up in the spam inbox.

and also make sure that you have active dmarc and also make sure that you have a branded sending domain within Klaviyo.

so here are a few common campaign mistakes and how to fix them.

make sure to avoid these traps at all times because your inbox reputation actually depends on it.

so make sure in the beginning to not Send to your entire email marketing list.

You can do that later on.

So if you do that it will hurt your deliverability in the beginning and increases the chances that you land up in the spam inbox.

So how to fix it?

Send by engagement.

So like I said before, make sure to send in the last 30 days, 60 days, 90, 180 and maybe later on if the stats are good you can send to the whole entire list.

of the second one is no clear call to action.

the problem is the reader will scroll and actually does nothing.

So what is the fix?

Make sure that all of your emails contain one strong call to action and and make it obvious and make sure to repeat it in the email.

And also make sure that every email only contains one call to action.

That's very important with dropship email marketing.

And then the third and last one, no mobile optimization.

The problem is 70% of the opens will come on phones Therefore a mobile layout is super important.

So what is the fix?

Use mobile first email marketing templates.

make sure to check the font size and also make sure to check the button size.

So here's a quick checklist before you hit send, make sure to send to engaged audience.

Make sure that you have mobile friendly designs only one clear call to action.

Make sure to test your subject line and preview text and also make sure that you have exclude segment in place.

Make sure to exclude inactive subscribers, bouncers, people that mark the spam, etc.

So most people actually wait too long before they start sending campaigns.

But the best strategy is simple.

Start small, stay consistent and also make sure to learn from your data.

The only wrong campaign is the one that you never sent.

So tip from yip make sure to don't overthink, just hit send and make sure to optimize accordingly.

So I hope you learned something in this video and you and I see you in the next video.