Jip Geuke

3 Dropshipping Email Mistakes To Avoid This Q4 🚫

3 Dropshipping Email Mistakes To Avoid This Q4 🚫

Jip Geuke

Learn the three critical email marketing mistakes to avoid this Q4 to protect your revenue. This guide covers the importance of automated flows, excluding recent buyers, and maintaining high email deliverability.

3 Dropshipping Email Mistakes To Avoid This Q4 🚫

Jip Geuke

Learn the three critical email marketing mistakes to avoid this Q4 to protect your revenue. This guide covers the importance of automated flows, excluding recent buyers, and maintaining high email deliverability.

Chapters

00:00

Introduction

Overview of the three dropshipping email marketing mistakes to avoid during Q4.

00:34

Relying Only on Campaigns

01:41

Failing to Exclude Buyers

03:04

Ignoring Email Deliverability

03:53

Improving Email Deliverability

Transcript

00:00

Hi there and welcome to this video.

00:01

And And in this video I'm going to show you three dropshipping email email marketing mistakes you will regret making in Q4.

00:07

avoid these and skill your revenue, revenue, especially in Q4.

00:11

So who am I?

00:12

My name is Gip Gip and I'm the CEO and founder of Ecom Flows.

00:15

We helped over 1000 dropshippers with setting up the email marketing.

00:18

And in today's point of discussion we're going to talk about Three dropshipping mistakes you'll regret making in in Q4.

00:23

Q4.

00:24

So the first mistake that we're going to talk about is only sending email marketing campaigns.

00:28

The second one is forgetting to exclude your bias.

00:31

And the third one is ignoring your deliverability.

00:34

So let's get into the first mistake.

00:36

So most dropshippers only blast blast campaigns But completely ignore the real money maker, which is the flows.

00:42

So mistake one, only sending sending email marketing campaigns.

00:45

Why it's a mistake.

00:46

Campaigns rely on constant efforts to send.

00:48

So if you don't send an email that day, that means no revenue that day from email marketing, you're actually missing out on automated sales, which of course are email marketing flows.

00:58

So here at the left side you can see a data point which is there from from Klaviyo.

01:01

It's a holiday benchmark and it goes as followed.

01:04

So Automated flows generate 40 to 60% of email revenue during Black Friday Cyber Monday week without sending a single campaign.

01:12

So that means there's a big opportunity over there.

01:14

so here's what you should do instead.

01:15

Use flows to monetize so you can set up abandoned cards, abandoned checkouts, post purchase buyers so you can actually win them back with sending them like an offer right after they've placed an order.

01:25

And we can also retarget product page viewers with also effective email marketing flows.

01:30

And then the next one.

01:31

Imagine buying something on Monday and getting a 15% offer the exact same product on Tuesday.

01:37

So what would a customer think?

01:39

Thanks for the reminder.

01:40

I overpaid.

01:41

So mistake two is forgetting to exclude all of your buyers.

01:44

So why is this a problem?

01:45

If someone just bought from you, they don't want to be spammed with the same product, the same offer or the same type of campaign.

01:51

It's a very quick way to to ruin the trust boost unsubscribe rates rates which you actually don't want, otherwise you will end up in the spam inbox.

01:59

And it also looks like you don't know what you're doing.

02:01

So tip from Yip.

02:02

Yip.

02:02

Don't forget there's a person behind every recipient, even at bigger scale.

02:07

So here is what you should do instead in Q4 is exclude recent buyers from both your campaigns campaigns and your flow.

02:13

let's say you're running like a week long promotional sale like within Black Friday.

02:17

That means you have to exclude all of the buyers that let's say bought on Monday.

02:21

you actually want to exclude them also on the promotions on Friday.

02:25

that's why I said exclude the buyers from the last seven to 15 days.

02:28

It's really dependent on how long your offer lasts.

02:31

And here's another one, make sure to exclude refunded customers because you actually don't want to send campaigns to them ever again.

02:37

So that's why we always recommend to exclude them also within your campaigns.

02:41

And also within your campaigns you can also adjust based on product type type and also shipping time.

02:46

So let's say someone just bought some jeans the sale, that means that they're probably not interested anymore with jeans in short term.

02:53

So that's why you can also exclude these type of buyers from let's say a gene promotion, within the campaigns.

02:59

So and then the last one, your emails are going out but actually no one is seeing them how.

03:04

then we're going to talk about the last mistake and that is is ignoring deliverability.

03:09

What is actually happening behind the scenes?

03:10

so Gmail and Outlook score your emails emails every time that you send.

03:14

If people don't open or they don't click or they don't engage with your email you will get flagged.

03:19

And the more you get flagged worse your sending reputation will be.

03:23

So So eventually if you have a few bad sends, then your your email will automatically go to the spam inbox and that's the last thing that you actually want with email marketing.

03:31

Then the second One is we're going to take a look at when do you have a problem.

03:35

So let's say your open rates are under 20%.

03:37

This is a very clear metric that your emails are going to the spam.

03:40

so that means that you have to fix it.

03:42

what's actually happening is your email will land in the promotion spam or even worse, it lands in the spam inbox.

03:48

So that means no opens, no clicks, Even with a strong offer and a very proper strategy.

03:52

strategy.

03:53

So here's what you should fix instead.

03:54

so let's say your open rate is below 20%.

03:57

Make sure to start sending to an engaged audience.

04:00

So first start by sending to the engaged 30 days.

04:02

and then if the open rates will increase, then you can send to engage 60 days.

04:07

and let's say your open rate will eventually get better.

04:09

Then you can start sending to engage 90 days or even 120 days depending on your statistics of course.

04:15

Also make sure that you're always sending from a verified branded email marketing sending domain.

04:19

You can set this one up within Klaviyo and also make sure to not send from from domain.

04:24

And then the last one.

04:25

Always make sure to send email marketing campaigns with a properly properly warmed up up email and not from like a new domain.

04:31

Because if you have a new domain then the chances of landing in the spam inbox will also be increased.

04:36

So the older your domain is the better actually.

04:38

So then a few key insights.

04:40

Make sure to automate your email marketing, especially in Q4.

04:44

also make sure to exclude your bias because trust me, you really don't want to be that star.

04:48

And also the last one is is no inbox also means no revenue.

04:52

So make sure to increase your deliverability.

04:54

Then it's time to prepare for Q4.

04:57

So I want to thank you for watching this video.

04:59

My name is Gip Gip and I'm the CEO and founder of Ecom Flows where we helped over 1000 dropshippers with setting up the email marketing automations.

05:06

So if you still have some questions left, you can always email us at helloeconflows helloeconflows IO or if you want to send us a WhatsApp message.

05:13

You can do that by sending us a message on the number listed below.

05:16

And if you would stay in contact, you can always follow me on X, which is tip from Yip, and I hope to welcome you soon at ecomflows.

3 Dropshipping Email Mistakes To Avoid This Q4 🚫