You're Not Ready For Q4... (Here Is What You Should Do)

And in today's video I'm going to talk about why you're probably not ready for Q4.

And here is what you should actually do.

So my name is Jep and I'm the founder and CEO of Ecomflows where we helped over 1000 dropshippers for setting up effective and affordable email marketing automations.

And in today's point of discussion, we're going to talk about like what to do before Q4 starts.

Fix your foundation, write your campaigns now, make sure to warm up your list.

And also we're going to talk about retention before revenue.

So in case you already didn't know it, 50% of your yearly revenue can be earned within Q4, But only if you begin on time.

So if you want to achieve 50% of your yearly income that you want to earn in Q4, make sure to fix your foundation.

So if I'm honest with you, if your systems are broken now, Q4 won't save you.

That's why I would recommend to do these things.

First is, first of all, start with your domain.

Make make sure that your domain is fully verified.

make sure to have a DMARC in place and also like a branded sending domain within Klaviyo.

Then make sure to clean your email marketing list so you eventually don't send any other dead emails to all of your customers.

Make sure to filter out all of the bounces, people that have unsubscribed and also people that have have marked your emails as spam.

And also make sure don't send any campaigns to people that are actually unengaged.

also make sure that you have all of your flows live like appendant, checkout, post, purchase, etc.

Make sure you have these in place.

And also the fourth is your Emails must be trustworthy, so make sure you're sending out the correct email marketing template.

Make sure to always design mobile first.

So why is this important?

You grow by sending the emails that actually matters the most.

So make sure to keep that in mind.

So then in the end, stores that win in Q4, they are ready before November even starts.

So make sure to schedule accordingly.

that's why we would always recommend to write your campaigns now.

If you're writing your emails in November, you're actually already too late.

Q4 is moving fast, so make sure that your send plan should be already finished long before the event even starts.

So here's what you should have in place.

Of course, start with your main offers like Black Friday, Cyber Monday, early access from your Black Friday offer, etc.

Make sure if you do the email marketing yourself to also write the subject lines preview text.

Also make sure to prepare already the email marketing designs.

Make sure that they look branded and that are mobile friendly.

Then of course make your own content calendar and your own strategy.

So make sure that in the content calendar it contains all of the subjects, all of the sending dates and and Also your complete Q4 strategy.

And one of the most important ones is make sure that you have a fully warmed domain.

So don't start sending out email marketing campaigns to your list in November.

Make sure to already warm up your list in October so you can go into November fully prepared.

Plan now so you can sell later with zero stress.

This is what it's all about.

Of course.

So actually what you see a lot, most stores are just sending out emails.

But real stores, they guide the customer and let me explain you why.

So here's actually what you should do.

So Q4 is all about timing.

If you have a cold list, you have have bad results.

But if you have a warm list, then you will have instant opens when your campaigns go out because your email doesn't land in the spam inbox actually.

So what should you actually do?

Start sending emails three to four weeks before your offer.

Make sure to clean your list on a regular basis.

especially in Q4, I would recommend to clean your list like every two weeks and also make sure to warm your list by sending to engaged segments.

So if you're going to start with sending out email marketing campaigns, make sure to warm up your domain by by sending to engage customers.

So start with engage 30 days, 60 days, 90 days and make sure to slowly warm up your account.

And then Also very important one, your offer works 10 times better when people already know your name.

So why is this important?

If you're going to start sending out Black Friday offers without ever sending them email marketing campaigns, then you will see that your unsubscribe rate will actually spike.

This will ruin your sending reputation this will of course lead to you landing up in the spam inbox.

that's actually the thing that you don't want especially within Q4.

So here tip from if you have a cold email list, your emails will land in the spam inbox which will ruin your Q4 and also will ruin your customer journey.

So make sure to warm up your list accordingly and make sure to start early.

and then of course a fun fact, everybody is chasing the first sale sale in Q4 but the reality, the real money that is in the second one and and even the third one.

And that's why with email marketing we always say retention before revenue.

Most dropshippers focus only on the first sale while in reality the second order is where the real profit begins because you don't have to spend any additional ad spend for it.

So smart stores actually focus on post purchase flows that build trust and reduce customer complaints.

Upsell, emails triggered triggered after the delivery, tracking and support flows that keeps customer calm and out of your inbox.

What of course increases customer satisfactory and of course within retention we can of course send email marketing campaigns to re engage the buyers.

This is very effective especially in Q4 when you're going to launch your Black Friday offers, Cyber Monday offers etc.

And then tip from Yip Retention is how you decrease your cost per acquisition without ever touching your ad account.

And that's only possible if you have a proper backend in place.

And that's why I say to you start now, plan early and launch.

before the chaos.

so make sure to have everything in place before the chaos begins.

I want to thank you for watching this video.

My name is Jep Koike and I'm the CEO and founder of Ecomflows, where we helped over 1,000 dropshippers with setting up effective and affordable email marketing automations.

If you have any questions, you can always send us an email on helloconflows IO or you can send me a WhatsApp on the number listed below or if you want to stay in contact, you can always follow me on X and I hope to welcome you soon at ecomflows.