Boosting Profits with a Good Customer Journey 🚀

And in this video we're going to talk about the customer journey that you currently don't have.

And here's actually what you should do.

So my name is Yip and I'm the CEO and founder of Ecomflows where we helped over 1000 dropshippers with setting up the email marketing automations.

And in today's point of discussion we're going to talk about on how to improve your customer journey.

what most stores get wrong.

The missing steps in your journey and also better journey increases your sales.

So in the end most stores only focus on the front end.

But in reality the journey doesn't end there, it just gets started.

So what does most stores get wrong?

First of all they focus only on front end acquisitions.

So they can be like Facebook ads, Google Ads, TikTok, whatever.

they don't have pre purchase flows which leads to wasted traffic.

most stores don't have.

a post purchase flows which leads to low trust and therefore missed upsells.

They don't have a customer journey and therefore also no retention which of course leads to a low customer satisfaction score.

so here at the right side you can see a few puzzle pieces.

Of course you have the ad, you have the landing page, you have the product.

But still there's one thing missing.

So yep, what should I actually do?

No worries.

I'm here to tell you what you should do.

So in reality your backend is still missing quite a few missing links.

So a real customer journey should include always first of all a welcome series to of course welcome new customers and to increase the amount of members which are in your email marketing list.

second of all you're missing out on abandoned flows.

Don't let hot traffic get called.

Then the third one you'll be having the parcel and delivery flows.

This of course builds more trust, therefore more retention.

and more retention of course leads to a high profit margin.

as Ford you have the upsell cross sell.

Don't miss the easy wins of course like a Post purchase upsell, you you only have to set it up once.

And it's basically free profit for you on autopilot because most of the people already like in a buying mode, therefore convincing them to make another purchase.

It's very easy, therefore more profits on autopilot.

And of course as fifth we have the win back series.

there's also like a very simple flow, which makes it very easy to win back the customer also on autopilot.

So here at the bottom you see like the total customer journey of course begins with cold traffic, then the cold traffic gets warm, then the customer gets hot, and then it's your task with a proper backend to make them into loyal customers.

and that's of course possible with proper email marketing.

So So why does this matter?

So like I said before, a proper customer journey equals more profit.

So most stores just send emails, but you're not guiding them through the journey and that's why you're leaving a lot of money.

And And also trust in the table.

therefore you will have low customer satisfaction scores.

and therefore also having a low customer retention score.

And then of course also another very important one is more trust also decreases the chances on blocks and holds.

And we know in fact, as a dropshipper this is one of our biggest obstacles.

So that's why you want to, to decrease the chances on blocks and holds at all times and then tip from Yip.

Every step that you skip is lost profit.

And of course want We want to keep your profit margin as high as possible.

So make sure to don't miss out on any additional steps.

Then a few key points.

Full customer journey of course leads to high trust.

High trust leads to a higher conversion, This leads to a higher retention and therefore lower customer acquisition cost.

And also of course one other very big benefit, more structured emails also leads to a, less chaos in your customer support, especially with Q4 coming around the corner.

This is very important because you actually want to reduce the load on your customer service.

So in reality, you don't need extra traffic.

What you actually need is a system that converts into sales and also more loyalty.

And that's why having a proper backend in place is so important for you.

So my name is Gibb, I'm the founder and CEO of Meal Boosters, but we helped over 1,000 drop shipping stores with setting up effective and affordable email marketing automations.

I want to thank you for watching this video.

and if you still have any questions, you can mail us on hellocomflowsio or you can send me a message on the number listed below.

or if you want to stay in contact, you can also follow me on X at.

And I hope to welcome you soon at ecomflows.