Why Most Dropshippers Waste 30% of Their Adbudget💀

In today's video, I'm going to show you why Most dropshippers waste 30% of their ad budget.

And today I'm going to show you why.

So my name is Yip and I'm the founder and CEO of Ecomflows where we helped over 600 dropshippers with setting up effective and affordable email marketing automations.

And in today's point of discussion, we're going to talk about why most dropshippers waste at least 30% of their ad budget.

is first of all, we're going to talk about repaying for traffic that you already had.

You're missing a retention system.

your back end kills momentum.

And we're going to talk about what email fixes and how fast.

if you're spending at least €300 a day, €100 of that might just be trying to recover the lost attention.

So in reality what you're actually doing is you're repaying for traffic that you already had.

Most stores retarget because they simply have to without email.

Every visitor needs an ad to come back.

So what should have costed you only €0 is now an expensive retargeting click.

And here below you can see a graph.

see someone visited the page, there's no follow up.

And then you eventually have to retarget that customer again with an expensive retargeting click.

And then your problem isn't actually your roas, it's having literally no retention marketing that's your biggest problem.

So you're missing out on a retention system.

Like let me explain you why retention isn't just a bonus or nice to have.

It's literally the only way to grow without scaling chaos.

So what will happen if you don't have this retention system?

so if you don't follow up post purchase, you have no upsells.

And if you're not sending post purchase parcel updates, you will have lower trust, therefore also bigger chance on blocks and holds.

And also if you're not sending out abandoned checkout emails, this Will lead to lower profits.

So with this retention system you can send out emails once the order has been confirmed and and once the parcel have been updated, this will lead to higher profits and also higher trust.

And as you can see at the bottom, you can see this will lead to nice results.

Here you can see almost £81,000 have been generated only out of email marketing, which is of course a very nice result if you have a retention system in So there are actually a lot of stores that are losing money after their first sale.

Even if the ROAS looks decent so what kills scale faster than ad fatigue?

It's actually having bad emails, emails, no structure and no branding.

This will eventually lead to to lower conversions, more disputes, and therefore also a higher chance on blocks and holds.

so how will this eventually look like?

If you can see at the bottom, it all starts with a bad if your customers receive a bad email, this will lead to low trust.

If the customer has low trust, they will open up a dispute and eventually if they open up a lot of disputes, this will lead to higher chance on blocks and holds, which will make you sad of course.

So long story short, your customers doesn't feel any trust So they bounce, ask for refund or they will open up a dispute.

And that's actually not what you want.

so here is how to change everything with email.

So here is what email actually fixes for you.

It reduces the cost per acquisition over time.

So you will need less ad spend together the same results.

It actually increases the lifetime value of a customer without touching the ad spend.

So let's say you'll be sending like a post purchase upsell right after someone place an order.

This actually free revenue which you actually don't have to pay for.

Therefore email marketing can be an absolute game changer if implemented right.

So not only that, but it also turns four first time sales into repeated customers.

Why is that?

Because with good email marketing you will increase the trust, you will increase your customer service.

And if you increase the service to your customers, there's a bigger chance that they will come back and buy again from you.

and here below you can actually see a result of one of our customers.

What good email marketing can do.

We generated $181,000 $181,000 in additional revenue for his customers without him having to do anything.

this is not the only customer that achieved some nice results with us.

With ecom flows in place, our customers often see 15 to 25% additional monthly revenue from email, more scalability and a better cash flow.

because, like I said, email marketing actually generates generates free free additional profits for you.

and also because we increase the trust trust to your customers, there's a lower chance that they will open up up a dispute.

Therefore, there's a lower chance on blocks and halts.

So your store eventually lost way longer.

So, and then the tip from yip, the most profitable click is the one you don't have to pay again.

That is email.

Of course, every time you skip a flow, you're handing meta some more money.

And in the end, you're making Mark Zuckerberg, Zuckerberg, even a more richer guy.

Which, of course, we want to keep that money in our own pocket.

That's why email marketing can be an absolute game changer.

So I want to thank you for watching this video.

My name is Yip, and I'm the CEO and founder of Econflows, where we helped over 600 dropshipping with their email marketing.

So if you still have any questions left, you can contact us at helloeconflows helloeconflows IO or you can send me WhatsApp on the number listed below.

And if you want to stay in contact, you can always follow me on x, which is tip from Yip.

And I hope to welcome you soon at ecom flows.