Brand like a PRO: How good emails build Trust

Hi there and welcome to this video and today's video.

We're going to talk about like how to brand like a pro and turn trust into conversions.

So my name is Gip and I'm the CEO and founder of Ecomflows where we helped over 600 dropshippers with setting up effective and affordable email marketing automations.

And in today's point of discussion we're going to talk about how to brand like a pro to increase your conversion rate.

So first, why branding matters more than ever.

We're also going to talk about like what is branding, what bad email actually says about your web shop, how to look like a real brand and how to turn branding into direct sales.

So one actual thing is is people don't buy from stores they don't know.

They buy from brands they trust.

And that's why branding is really important.

Branding is a different name for your store's reputation.

Customers judge your brand on the moment the first email lands.

So actually this is already your first opportunity to make a very good impression.

Branding is about feeling familiar and also feeling safe.

The more safe a customer feels, the higher your conversion rate will be.

So why does this matter as a dropshipper?

First of all, ad costs are rising.

Trust reduces the friction between interest in a product and also into a final conversion.

second of all it increases the repeated purchases.

So the more the customer trusts you, the better the experience is, the bigger the likelihood the customer will return.

And also customers that actually return is one of the most cheapest way to retarget them.

Because if you retarget them again with email, it's actually almost free.

And the third and final one, it separates you of the sea of cheap dropshippers.

So that's why branding is so important, especially nowadays.

So if you have ugly email marketing, it doesn't only look bad, it even decreases your conversion rate.

Let me explain you why that is.

Because low quality emails actually kills the trust.

So would you trust a sketchy looking email?

Probably not.

and neither does your customers.

So what a bad email actually communicate to your customers is first of all, we really don't care.

don't.

We didn't even took the effort to create proper emails.

We might be a scam.

and this web shop will only be temporary.

So let's say someone receives our bandit checkout from your website like the one here on the left.

It doesn't only look bad, but you're really losing customers on it.

And also, when someone receives an email like this, they will actually unsubscribe.

So your unsubscribe rate will be increased.

Therefore the the chances of you landing in the inbox will actually be increased.

so therefore make sure to only send emails that your customers actually want to receive.

So make sure it looks good, but also that your timing is good.

And that's why low quality emails emails can actually kill the trust from a customer and eventually lowers your conversion rate.

So if you want to look like a real brand, make sure to build your email, select one.

So we actually did a lot of testing.

And here are the things that makes you look legit.

So we use consistent elements across every email.

First, we're going to start with fonts and colors that actually match the website to increase the trust.

Second of all, brand branded headers, but also footers.

Third is styled visuals according to your niche.

So every niche needs to be treated in a different way.

and the fourth and last one is a tone of voice that actually fits your audience.

So if you take a look at the right side, we see an example of an email marketing template that we've created for one of our customers.

So at the top you can see that we actually start with a proper header.

Second of all, we're going to start with a nice hero with a direct message over there with a call to action.

and at the bottom you can see a nice footer.

As you can see, it's a very streamlined template, mainly focused on conversions.

So every email should have one purpose and in this scenario it's convers.

So then the real question, why branded emails actually convert better.

So when your email looks and feels like a real brand, it actually increases the trust and therefore also your conversions.

so if we're going to take a look at this funnel, you can see it all starts with the landing page.

So someone goes on the landing page and they have some trust, then they will receive an email from you and whether that email is good or bad will actually make the decision between a purchase and a non purchase.

So So someone goes to the landing page does for example our bandit checkout, they receive an email.

If that email looks good, it will turn into a click.

once there is enough trust, it will eventually go over to a sale.

So here is how branding boosts your performance.

First, good email of course builds trust.

Like I said earlier, more trust leads into more clicks, more clicks into more purchases.

so actually good branding is a must have, not a nice to have.

So why this works?

works?

So let's say someone receives a nice email from you that looks familiar.

So familiarity equals to a comfortable customer, If the customer feel comfortable, they will go over to a conversion.

Also if there's more trust this will lead to a higher retention and therefore you will also have a higher customer lifetime value.

And then the third and last, if there's a lot of trust, it's easier to sell your products for a premium price or even upsell your products.

That's why branding with more trust is very important.

especially in this dropshipping game, most stores all sell the same products.

So in this case it's the better you look, the more they trust.

So really focus on your branding.

So I want to thank you for watching this video.

My name is Jep Koekke and I'm the CEO and founder of Ecomflows where we helped over 600 dropshippers with setting up effective and affordable email marketing automations.

If you have questions, you can always email us at hellocomflows IO or or you can send me a WhatsApp on the number listed below.

And if you want to stay in contact, you can always follow me on X, which is tip from Yip and I hope to welcome you soon at Ecom Flows.