Case Study: Generating $181,000 in 30 Days💰

And in today's video, I'm going to show you a case study of a result of one of our customers where we generated $181,000 in additional revenue through email in just 30 days.

So my name is Gieb and I'm the CEO and founder of Ecomflows where we helped over 600 dropshippers with setting up effective and affordable email marketing automations.

And in today's point of discussion, a nice case study on how we generated $181,000 in additional revenue through email for this customer.

First we're going to start with the foundation.

Then we're going to take a look at how timing and logic increases the order rate.

Then the power of a very good template.

and then the last one is every email had one job, no more.

So here we can see in just 30 days, we generated $181,000 in additional revenue for these customers.

And it didn't only come from sending more emails.

Now it came through having all of the things at the right time at the right place.

So especially at this bigger scale, we didn't just set up some flows, we built out a whole complete system.

First we're going to start with the flows that convert consistently and build also the email marketing list and also increases the trust.

Then we're going to retarget the customers with campaigns to create urgency and also drive conversions.

And then one of the most important things is maintaining a very good sending reputation to eventually control it all.

no guessing, just structured roi, focused execution.

And here at the bottom, you can see the result again.

So how does the funnel look like?

First someone signs up for email marketing, then we welcome them.

We a small incentive.

Then let's say someone viewed a product, they will receive the browse abandoned.

let's say they're further down the funnel, then they will receive abandoned checkout.

Let's say someone places an order, they receive a post purchase upsell with an immediate discount to eventually win back the customer one more time.

actually a very nice to have because this is literally free revenue for you.

And then when someone places an order, we can retarget them through effective Email marketing campaigns.

So in the end it's not about when you want to send the email, it's about when they are most likely to buy.

So timing is everything.

So like I said, timing and logic very crucial for good execution.

So anybody can send emails, but most stores send too late, too often or to the wrong people.

So what did we do?

We used logic that avoids overlap and spammy frequency.

We use smart delays between flows for even better conversion we exclude all recent buyers or interested profiles to make sure that the selling reputation remains good.

and of course a very good content calendar and also a strategy or optimized for optimal conversions.

So it all starts with the email marketing list.

To that list we'll be sending valuable emails.

And then at the end of course you will receive more conversions.

And one other thing that you have to keep in mind is that it's actually a very cost effective way to eventually scale your webshop because you literally don't have to spend any additional money to ad spend because you already paid for the customer.

That's why email marketing is such a game changer, especially at a bigger scale.

especially with email marketing, we have one second to build the trust.

So if the email marketing looks sketchy, it simply doesn't convert.

so that's why the email marketing template is so important.

By having a good template that equals big results, of course looks matter, but trust me, trust even matters more.

A clean, well designed template first of all loads fast on mobile, highlights one clear call to action, doesn't have too much distractions, feels human, not too spammy, and has very short and scannable copy to eventually make sure that there's literally no friction between like the reader of the email and a conversion.

And that's why having a good email marketing template in place is literally the difference between being skipped and, and being clicked.

here at the left side, you can see the results that we achieved from one of our customers.

As you can see in just four days, the amount of revenue that we generated is actually insane.

And that's all on autopilot.

And also of course, the usage of a very good, well designed email marketing template.

So like I said before, one email equals one job.

We didn't try to sell five things at once.

Each email had one clear purpose.

Then you have the welcome series.

Welcome series is there to set the tone and also include a small offer.

Then we have the post purchase.

Upsell sequence is there to build the trust but also increase conversions.

And then of course we have the campaigns.

And all of these campaigns has one messaging and also one call to action, which is very important.

Simply said, no confusion, no scrolling fatigue, just clear action and also results.

so.

If your email tries to do everything, it actually does nothing.

You really have to keep that in mind.

So that's actually how we generated $181,000 in extra revenue from for this customer.

So I want to thank you for watching this video.

My name is Yip and I'm the founder and CEO of Ecomflows, where we helped over 600 dropshippers with setting up effective and affordable email marketing automations.

If you still have some questions left, you can always send me an email on helloconflows IO or you can send me a WhatsApp on the number listed below.

And if you want to stay in contact, you can always follow me on X tip from Yip.

And I hope to welcome you soon at Ecom Flows.