Ecomflows: Reducing the chances on Blocks and Holds❌

So who am I?

My name is Yip and I'm the founder of Ecom Flows where we helped over 400 dropshipping clients with setting up effective and affordable klaviyo email marketing automations.

So what are we going to talk about today?

First I'm going to talk about what are blocks and holds, what can cause them and how can email marketing help with reducing the chances on blocks and holds?

So first we're going to take a look at what are blocks and holds and why they are your biggest enemy.

So blocks and holds.

A payment block stops the transaction due to risk or violation.

So that's a block then completely stops.

Payment hold temporarily freezes the funds to manage disputes or sudden sales spikes.

So what are the problems and the downsides of it?

First you have cash flow problems.

Your business will be disrupted.

More chargeback and refunds, risk of payment bonds and loss scaling opportunity.

Especially the last one is very important.

So then we're going to take a look at what are the causes of them.

So what are the causes?

First one is poor communication.

No shipping or post purchase updates.

Therefore the customer doesn't trust you anymore.

Or sometimes.

What I also see is confusing order status updates by poorly designed emails or basically emails.

That doesn't even make sense.

Second one is poor customer support.

No responses to any Inquiries or sometimes even rude or untrained agents which manage all of the customer support.

and then the last one is high dispute rates, why?

Because low trust from the customers.

Sometimes you even see like the post purchase remorse.

and also what I see a lot is bad email designs.

If you have bad email designs, also the trust from the customer has gone away and therefore the chances on blocks and holds are being increased.

And at the left side you can see an example of email of PayPal, which actually says your payment account is temporarily on hold.

This is your biggest enemy.

so, and then of course the most important thing, how can email marketing help by reducing the chances on blocks and holds.

First of all we're going to take a look at the left side.

There you can see trust and brand credibility.

Consistent branded emails build customer confidence leading to fewer disputes.

So what's important to component to have a strong branded email template which of course builds the trust.

So how can you do that?

make sure your email aligns, to match your branding.

So make sure to use the same colors, same logos and of course the same font.

and always make sure to have a personal email approach.

Then we go to the second one which is also a big game changer.

It's proactive order updates keep customers informed about by the parcel.

This will reduce the uncertainty and also prevents disputes.

So how can you do that?

By providing clear communications and also make sure to send enough emails.

So what do we mean with that?

Make sure to send emails when the parcel is in pre transit, in transit, out of delivery and also delivered.

Make sure to have these four in place and also make sure to send the emails through Klaviyo and not through Parserpanel.

Why is that?

Because your sender reputation on Klaviyo is simply way better.

And also the customization within Klaviyo is also a lot better.

Therefore your storyline aligns basically what the customer expects from it.

And also a very important one is you can notify your customers about certain parcel delays, So in these emails you can basically say to your customer like, hey, I'm sorry, your parcel has some delay.

The expected delivery date will be in like five to 10 days.

of course that builds more trust, which of course leads to lower dispute rates.

And also here at the right side you can see an example of our parcel panel email.

and in this email you can basically have a very nice overview of what the customer purchases.

can see the order number, you can see a nice image of what they ordered.

You can see the product that they ordered and also the amount.

And afterwards you can also see the pricing of of what the product costs, which of course also builds more trust for the customers.

so if you want to reduce the chances on blocks and holds, make sure to use email marketing.

Trust is the key to be a successful dropshipper.

Therefore it reduces the chances on blocks and holds.

So it's time to lower the chances on blocks and holds.

So anyways, thanks a lot for watching this video.

My name is Yip and I'm the founder of Ecoflows where we helped over 400 dropshipping clients with setting up effective and affordable Klaviyo email marketing automations.

If you still have some questions left, you can always send us an email by helloconflows IO or you can send me a WhatsApp on the number listed below.

And I hope to welcome you soon at ecomflows.

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